James Franco Sells The Idea of Art

wetheurban:

Only this man could pull this off! Actor-turned-musician-turned-artist James Franco has managed to find a way of making money for selling absolutely nothing, or as he likes to call it - “the idea of art”. Franco teamed up with the artist duo Praxis to begin a Kickstarter project entitled MONA, which stands for the Museum of Non-Visible Art. According to the project’s blurb, the Non-Visible Museum “is an extravaganza of imagination, a museum that reminds us that we live in two worlds:

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    here anything james franco can’t do?
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